Rebekah Jean Studio Sales and Marketing Strategies
Overall Strategies and Approach
Service and the philosophy concerning the customer are held into high standards at Rebekah Jean studio. Service to the client is upmost in this industry. With the market being over flooded with photographers Rebekah Jean Studio prides itself with impeccable attentiveness and acute awareness to the customers needs. RJS prides itself on personable, reliable, and accountable service. Voicemails and emails are answered the same day given. Rebekah Jean Studio has one owner and one person that the client talks to. No running around or no mixing up orders. Every time a client calls they get the same person answering the phone which builds trust and intimacy in this fast paced commercialized economy. If the client is not happy about any given thing the situation can be taken care of right then and there, no waiting for corporate or any other red tape. This goes hand in hand with the philosophy of the client. In the photography business it is all about the client and their needs. Rebekah Jean Studio’s job is to meet those needs above and beyond what was expected. These needs are met through quality, service, and reliability.
Rebekah Jean Studio will rely on direct selling tactic’s and internet marketing. Rebekah Jean Studio is a member of several different social media websites, one of those sites is LinkedIn. This allows RJS to focus marketing and selling tactics to commercial opportunities. RJS will do several steps in order to professionally represent RJS goals in marketing. Those steps are:
• Posting RJS profile and making it all about business.
• Highlighting and talking about RJS, with added mission statement.
• Posting a link to any recent assignments that visually walk the talk of mission statement.
• List any awards that have been given, any PR articles written about Rebekah Wavle or RJS. If RJS current clients aren’t giving the type of work RKS positioning statement speaks to, create self-assignments and post those. RJS will make these links RJS’s status updates. RJS will post the links on the RJS blog. The blog will have easy access to RJS website where the full body of work is housed. This will create a sales trial.
• RJS will join LinkedIn groups making sure to join groups that RJS buyers frequent not just photographer based groups.
• RJS will look to answer questions people post especially those regarding photography. RJS will post questions on LinkedIn and post answers on RJS blog, RJS will create a trail from the LinkedIn page to RJS website.
• RJS will make itself visible.
• RJS will post topics and information that build RJS value to readers of LinkedIn.
Rebekah Jean Studio has over 1,700 likes on Facebook. To keep these likes and to generate more of a reputation RJS will follow these simple rules:
RJS will get more personal but not too personal. For example, RJS photographs people in the landscape, therefore RJS will show landscape shots that are not commercial, maybe a scene RJS saw that with a tagline of “Who is up for a shoot here”?
RJS will share food photographed from RJS’s favorite restaurant or a shot of RJS’s favorite guilty pleasure (coffee).
RJS will also show still life images. RJS will go to the local farmer’s market and shoot a great still life of the veggies in the stalls in the late afternoon light, with a tag line of “What are you eating tonight for dinner?” This should generate response’s.
RJS will show images that are not off topic from what RJS does, but are more personal in nature and that is always shot well.
RJS will post updates about what RJS is doing and links to interesting articles that RJS or others have found is a good idea. RJS will remember to always edit itself well. By thoughtfully selecting what RJS chooses to share.
RJS will focus on the idea of using Facebook to give buyers more of an idea of the person behind the camera without bringing them completely into RJS personal life.
Rebekah Jean Studio will use four programs to retain customers. These programs are as follows:
Annual Portrait Program: RJS will take the initiative to schedule the annual portrait and replace it in last year’s frame while saving last year’s photo in a portfolio.
Baby Picture Program: RJS will arrange pictures of the baby at 1 month, 3 months, 6 months, 9 months, 1 year, 18 months, 2 years, 2½ years. These will include special pricing.
Child Portrait Program: RJS will arrange a portrait of the child at 3 years, 4 years and 5 years, or until the child begins to be photographed annually for school pictures. This will include special pricing.
Capturing Memories Program: RJS will arrange an annual portrait of the family and individual picture of each member of the family. Photos include pets and the house and grounds, if desired.
Rebekah Jean Studio will use the following direct marketing strategy’s to gain new clientele:
• Yellow page ad
• Direct mail program to parents of new babies in RJS’s target area
• Newspaper display ads the first six months
• Radio spots the first six months
Since photography is primarily a service based industry and depends on providing client satisfaction through work preformed this is the best avenue for selling. Showing the client what they get out of Rebekah Jean Studio is paramount. Portfolios, wall hangings, and testimonials by other clients all help drive in the importance of hiring Rebekah Jean studio for their photographic needs. By implementing this decision Rebekah Jean Studio will rely heavily on advertising to create awareness and generate interest. The internet is a powerful tool, and a great advertiser for business’s. Social media pages generate interest and create a web of information to be distributed across multiple platforms. Photography and Social Media go hand in hand with one another and when used properly can create a dynamite sales force.
Pricing objectives for Rebekah Jean Studio will be based on a premium. Clients of Rebekah Jean Studio are looking for an upscale studio and not a run of the mill chain studio. They will pay more based on quality and service. Money is not a factor, social status is. Since RJS is offering what no other studio is pricing can be determined by cost, time involved, and parties involved (MUA’s, venues, wardrobe rental), and not a comparative cost of competitors.
Sale Terms and Conditions
Rebekah Jean Studio requires a 50% retainer for scheduling a photo shoot. At the time services are rendered full payment is due. If payment is not received services will not be preformed. Retainer will be kept with the option for the client to reschedule their appointment within six months of original service date. When clients purchase additional products after service is rendered than full payment is due prior to placing a print order.
A Market Dominance Strategy approach will be preformed by Rebekah Jean Studio. RJS strives to be a leader in its industry. Its focus is to develop innovative and creative ways to pioneer the photography industry. RJS will challenge its competitors to raise their quality and challenge their customers to break away from monotony. Creating a distinct niche is of up most importance to Rebekah Jean Studio. No other photography studio should be able to provide what RJS is offering. One will get a true one of kind experience when choosing Rebekah Jean Studio as their studio.