Latest Blog Posts

How Google Scores Fresh Content

Google Fellow Amit Singhal explains that “Different searches have different freshness needs.” The implication is that Google measures all of your documents for freshness, then scores each page according to the type of search query. While some queries need fresh content, Google still uses old content for other queries (more on this later.) Singhal describes…

Search Engine Optimization (SEO)

Check out our Search Engine Optimization Starter Guide. If you’re in a hurry, here’s the one-page version. SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your…

Webmaster Guidelines

Best practices to help Google find, crawl, and index your site Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that…

Canonicalization

Many sites make the same HTML content or files available via different URLs. Say you have a clothing site and one of your top items is a green dress. The product page for the dress may be accessible through several different URLs, especially if you use session IDs or other parameters: http://www.example.com/products/women/dresses http://www.example.com/products?category=dresses&color=green&cruel=no http://example.com/shop/index.php?product_id=32&highlight=green+dress&cat_id=1&sessionid=123&affid=431 http://example.com/dresses/cocktail?gclid=ABCD…

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